Design to Delight Every Generation: From Gen Z to Boomers
Over 70% of Gen Z consumers prefer products that prioritize diversity and inclusion. As global demographics continue to evolve, products that cater to diverse user groups today are better positioned to thrive in the future. Yet, many products still aim for a "universal" solution to appeal to the widest audience possible. Unfortunately, this one-size-fits-all approach often results in a diluted experience that fails to meet the needs of any specific group.
In this one-hour Master Class webinar, Vitaly Friedman, Creative Lead at Smashing Magazine and UX Designer for the European Parliament, will show you how to move beyond the pitfalls of overgeneralization, assumptions, biases, and stereotypes. Learn from real-life examples how to design with effective customization in mind, and offer experiences that resonate deeply with diverse user groups.
You’ll learn:
- How to navigate the complexities of design for children and teenagers.
- Adapt products for Gen Z, tailoring both content and design.
- Address the needs of older adults in your designs.
- Support users in high-stress scenarios to minimize errors.
- Create inclusive designs for neurodivergent users.
If you want to successfully design for diverse user groups, then this Master Class is for you. Whether you’re a seasoned designer or just starting out, you’ll learn actionable strategies to move beyond assumptions and learn design patterns and UX guidelines you can implement in your work right away. Don't miss this opportunity to elevate your UX game and design with inclusivity at its core!
Even if you can't attend live, register to gain access to a recording that you can watch at any time after the broadcast.
Speaker
Vitaly is a Senior UX Consultant at the European Parliament and Creative Lead of Smashing Magazine. He loves beautiful content and does not give up easily. He studied computer science and mathematics, and while writing algebra proofs and preparing for software engineering, he discovered his passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience.
Vitaly is the author, co-author and editor of all Smashing books, and a curator of all Smashing Conferences. He currently works as the creative lead of Smashing Magazine and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.
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